Podcasts are audio or video files that are distributed over the World Wide Web. It’s described as an explosive medium as people are always looking for new ways to consume information and ‘listening’ is very unobtrusive. Podcasts enable interested listenersthe option to be automatically notified (subscribe) when you update or add new podcasts. Podcasts can be listened to or viewed on most PC’s or Macs and mobile devices such as Mobile Phones, iPods®, Walkmans®, Laptops and PDA’s.

The most common types of Podcast are MP3 audio files. Basic files can be created using a microphone plugged into you Desk or laptop voice recorder. Better quality podcasts can be created using audio mixing equipment.

Quickly disseminate press releases, publicity is the key to the success of many business ventures and spreading the word in as many ways as possible is all important, events, awards and products. People bore of existing search options and are always looking for something new. Put a voice to the company such as the staff, the company, customer support; dealing with a complaint. Unlike normal radio, with which you have to listen in at a specific, you can listen to a podcast whenever you want.